Scope
This Cookie Policy also applies to Data Privacy and describes the nature, scope, purposes and legal basis for processing of cookies and similar technologies (which will hereinafter both be referred to as 'cookies'), as well as the option to object to data processing using cookies.
What are cookies?
We use cookies to provide you with a comprehensive range of functions to make your visit to our website more enjoyable and to optimise our website. These are usually small files stored on your device by your Internet browser. Cookies (and similar technologies) can be used to evaluate information about the use of the website.
Cookie categories
We use cookies with different functions for different purposes. We distinguish between cookies based on whether they are strictly necessary for technical reasons (technical necessity), how long they are stored and used for (duration of storage), whether they are set by our website or by a third party, and who provides the cookie or similar technology (hereinafter also referred to jointly as a 'cookie providers').
Technical necessity
Cookies that are strictly necessary for technical reasons: we use certain cookies because they are necessary for our website and its functions to work properly. These cookies are used automatically when you access the website, unless you have prevented cookies from being used on your device or in your browser. The legal basis relating to the technical necessity of the cookies for the functioning of the website is Article 6(1) b) or f) GDPR.
Performance cookies: In contrast to technically necessary cookies, performance cookies are used, for example, to improve the convenience and performance of our website or to save certain settings that you have configured. We also use performance cookies to identify information about how frequently certain areas of our website are used so that we can better customise them to your needs in future. We do not store any performance cookies until you have confirmed – by clicking the relevant field – that you consent to their storage. The legal basis for the granting of your consent due to this dependency is Article 6(1) a) GDPR.
Storage duration
Session cookies: most cookies are only required for the duration of your session or the period when you are using our website, and are either deleted or expire as soon as you leave our website or your current session expires (so-called 'session cookies'). Session cookies are used, for example, to retain certain settings during your session. Permanent cookies: occasionally, cookies are stored over a longer period, for example to recognise you again when you access our website at a later date and to retrieve stored settings. For example, this enables you to access our website faster or more conveniently or prevents you from having to select certain settings again. Persistent cookies are automatically deleted after a predefined period of time.
Cookie providers
Third-party cookies: 'Third-party cookies' are set and used by other organisations, e.g. by providers of web analysis tools and usage analysis tools; this can be done on our behalf and, therefore, also within our responsibility under data protection law.
Usage analysis
To analyse usage, we employ the web analytics service Google Analytics (provider: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland). Google Analytics uses third-party cookies to identify how frequently certain areas of our website are used and to identify preferences. The information generated by the cookie about your use (including your shortened IP address) is transferred to a Google server in the USA and stored there. Google uses this information on our behalf to analyse your use of the website, to compile reports for us and to provide other services relating to web analysis. You can find information on Google Analytics data privacy and security at https://support.google.com/analytics/answer/6004245?hl=en
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We also use the web analytics service FullStory (provider: FullStory, Inc, 1745 Peachtree St NE, Suite G, Atlanta GA 30309, USA). FullStory uses third-party cookies to analyze user behavior on the website (selected links, specifications of the retrieving terminal device, clicks, mouse movements). FullStory will use the collected information on our behalf and on the basis of a data processing agreement to evaluate your use of our website, to compile reports on usage activities for us and to provide other related services. For more information on data protection in relation to FullStory, please visit https://support.google.com/analytics/answer/6004245?hl=en.
In particular, the following cookies may be stored when using our website:
Cookie Name: cookies_accepted_categories
Technical necessity: required
Storage duration: 1 year
Cookie providers: .cic.porsche.digital
Cookie Name: ajs_user_id
Technical necessity: required
Storage duration: 1 year
Cookie providers: .hotjar.com
Cookie Name: ajs_anonymous_id
Technical necessity: required
Storage duration: 1 year
Cookie providers: .hotjar.com
Cookie Name: _hjptid
Technical necessity: required
Storage duration: 1 year
Cookie providers: .hotjar.com
Cookie Name: _hjSession_3260468
Technical necessity: required
Storage duration: 1 month
Cookie providers: .porsche.digital
Cookie Name: _hjSession_14
Technical necessity: required
Storage duration: 1 month
Cookie providers: .hotjar.com
Cookie Name: _hjSession_14
Technical necessity: required
Storage duration: 1 year
Cookie providers: .porsche.digital
Cookie Name: _hjSessionUser_14
Technical necessity: required
Storage duration: 1 year
Cookie providers: .hotjar.com
Cookie Name: _hjIncludedInSessionSample_3260468
Technical necessity: required
Storage duration: 1 month
Cookie providers: .porsche.digital
Cookie Name: _hjIncludedInSessionSample_14
Technical necessity: required
Storage duration: 1 month
Cookie providers: .hotjar.com
Cookie Name: _hjFirstSeen
Technical necessity: required
Storage duration: 1 month
Cookie providers: .porsche.digital
Cookie Name: _hjFirstSeen
Technical necessity: required
Storage duration: 1 month
Cookie providers: .hotjar.com
Cookie Name: _hjAbsoluteSessionInProgress
Technical necessity: required
Storage duration: 1 month
Cookie providers: .porsche.digital
Cookie Name: _hjAbsoluteSessionInProgress
Technical necessity: required
Storage duration: 1 month
Cookie providers: .hotjar.com
Cookie Name: _gid
Technical necessity: required
Storage duration: 1 month
Cookie providers: .hotjar.com
Cookie Name: _gcl_au
Technical necessity: required
Storage duration: 3 month
Cookie providers: .hotjar.com
Cookie Name: _ga_GLH2MX9QGE
Technical necessity: required
Storage duration: 1 year
Cookie providers: .porsche.digital
Cookie Name: _ga
Technical necessity: required
Storage duration: 1 year
Cookie providers: .porsche.digital
Cookie Name: _ga
Technical necessity: required
Storage duration: 1 year
Cookie providers: .hotjar.com
Cookie Name: _fbp
Technical necessity: required
Storage duration: 3 month
Cookie providers: .porsche.digital
Cookie Name: _fbp
Technical necessity: required
Storage duration: 3 month
Cookie providers: .hotjar.com
Cookie Name: _BEAMER_USER_ID_zeKLgqli17986
Technical necessity: required
Storage duration: 3 month
Cookie providers: .hotjar.com
Cookie Name: _BEAMER_USER_ID_zeKLgqli17986
Technical necessity: required
Storage duration: 10 month
Cookie providers: .hotjar.com
Cookie Name: cookies_a
Technical necessity: required
Storage duration: 10 month
Cookie providers: .hotjar.com